The MTV Effect

Bamp-badamp-ba-danna-damp, ba-danna-damp! MTV’s sonic signature by Jonathan Elias To borrow from Longhi on Caravaggio, there was life before MTV and life after and the two were not the same. Indeed, if I simply mention some song titles or lyrics, you will no doubt conjure up the images from the then-new art form: video. Here goes: […]

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The Collision of Bold Modernism and Eco Branding: VSA’s Seventh Generation Experiment

Sustainability brands have long been defined by soft color palettes, delicate leaf motifs, and messaging that nudges consumers toward “doing less harm.” It’s a visual and verbal language that feels familiar and comforting — maybe even expected. So when VSA Partners proposed a fresh take in their hypothetical rebranding of Seventh Generation, asking “What if […]

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Lessons in Immersive Branding from Sci-Fi and Fantasy

This industry perspective is by Talia Patapoutian, research lead at Red Antler. Indulge me for a moment: imagine you’re standing inside the walls of Game of Thrones‘ Winterfell, with centuries of heroes, traitors, myths, and magic swirling around you. Or perhaps you’re strolling through Tolkien’s beloved Shire, wandering idyllic green fields and ducking into hobbit-holes. […]

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