Month: July 2025

What happens when AI is guided by curiosity instead of efficiency, and creativity instead of code? These creatives are showing that when AI is treated as a catalyst — not a replacement — they can unlock entirely new dimensions of storytelling and design. As debates around AI and creativity grow increasingly binary, either full embrace […]

No matter how serious the intent of any design project, a designer must inevitably begin with the freedom of unfettered exploration; let’s call that play. Play is a key element of surprise, and audiences love surprises. When it comes to graphic design, in particular, play underpins and increases its significance as mass communication and popular […]

This is a book cover column—and thus it seemed like a wildly egregious oversight to not feature a new book that manages to pull off two hardcover covers in a single volume. Confused? We were, too. So we asked McSweeney’s art director, Sunra Thompson, to riff on the double cover to Mostly Everything: The Art […]

Some of the best travel memories I’ve made weren’t found in guidebooks; they were in hidden gems in alleyways, adventures off the beaten path, and hole-in-the-wall eateries all found through a stranger’s review. That’s the kind of travel Tripadvisor now evokes. The updated brand isn’t trying to sell me a dream; it’s showing me the […]

Just Hard Squeezed, the latest release from Boston Beer Company, brings a bold twist to the ready-to-drink (RTD) category with a non-carbonated hard juice made from real fruit. The visual identity, designed by Thirst, draws inspiration from Pop Art and editorial print ads from the ’50s and ’60s, bringing a juicy, attitude-filled aesthetic that drips […]

Five minutes is rarely an eternity, but it’s a lot more time than you think. I experienced this in Tokyo in meetings with the CEO of a multi-billion-dollar company. The meetings ran with an engineer’s precision. My allotment for the creative proposals was usually 5 minutes — no more. No less. You learn to tell […]

Thank you for joining us for the weekly conversation between photographer Craig Cutler and illustrator Craig Frazier. Their collaboration is a testament to the unexpected alchemy of creative play. The Two Craigs project consisted of one weekly prompt interpreted through craft. Peruse the full series. Go backstage on the Two Craigs website to see how […]

When was the last time you saw a law firm website and thought, “Wow, that’s memorable”? If you’re drawing a blank, you’re not alone. For decades, law firms have played it safe with their visual identities—navy blues, muted burgundies, and reserved blacks dominated the landscape. The unspoken rule seemed clear: serious legal work requires serious […]

Thank you for joining us for the weekly conversation between photographer Craig Cutler and illustrator Craig Frazier. Their collaboration is a testament to the unexpected alchemy of creative play. The Two Craigs project consisted of one weekly prompt interpreted through craft. Peruse the full series. Go backstage on the Two Craigs website to see how […]